The survey serves as a tool to assist the City Council and City staff in setting priorities, evaluating the community needs and establishing goals to improve service. It is important for the City to know how residents feel about the quality of everything from facilities and programs to events and services. The City utilized Godbe Research, a California corporation based locally in the city of Burlingame to conduct the survey.
For 2017, Godbe Research conducted an internet and telephone survey methodology of a random sample of registered voters and non-voting residents in the City. The survey lasted approximately 22 minutes was available in Spanish. The final sample size was 808 adult residents over 18 years of age and the margin of error was +/- 3.39 percent.