On July 15, 2014, the City Council received and discussed the Ballot Measure Impact Analysis report prepared by the independent consultant. Following that review, the City Council voted unanimously to place the proposed initiative on the November 4, 2014, ballot.
Nearly four months earlier, at its March 18, 2014, meeting, the City Council had authorized staff to contract with a consultant for an objective analysis of the effects of a resident-proposed ballot measure intended to revise the approved El Camino Real/Downtown Specific Plan (Specific Plan).
The consultant was charged with identifying, evaluating, and reporting on the effects, in comparison to the Specific Plan, that the proposed ballot initiative may have on several key factors:
• Land Use Policy Consistency
• Use of Vacant and Underutilized Land and Business/Employment Retention
More details are contained in the March 18, 2014, Staff Report.
The analysis intends to be a thorough, fact-based, and fully objective review of how the proposed initiative would affect these important factors, whether positive or negative. It’s critical for the City and the community to understand any and all impacts of the proposed measure.